The Case Acceptance Playbook — A 2-CE Dinner with Matt Brown
A complimentary 2-CE dinner with Matt Brown of Energize Group, the fundamentals of turning treatment plans into "yes."
Meet Matt Brown
Matt Brown is the Co-Founder of Energize Group and co-host of the Dental Unfiltered podcast. He's spent his career helping dental practices across the country turn more treatment plans into accepted care. His framework is built around a single premise: most dentists were trained to diagnose, not to have the conversation that turns a treatment plan into accepted care.
Energize Group's practice clients consistently outperform industry benchmarks on the metrics that matter: $2,910 in restorative work presented per exam (vs. $832 industry average) and 264% patient growth (vs. 41%). Matt is presenting the fundamentals of that playbook on May 15.
What You'll Learn
- How to communicate with anxious, price-sensitive patients in a way that reduces fear and builds trust before treatment is ever presented
- The four modes of patient communication (voice inflection, body language, eye contact, and content) and how to align all four during a case presentation
- The six-step framework for building value in the dentist, the practice, the membership plan, and the treatment plan itself
- How to present three payment options (including membership plan stacking) that make "yes" the easiest answer for the patient
- How to handle the five most common objections: delayed money, bad credit, "the payment is too high," "I need to ask my spouse," and the quiet no
- The 2x2x2 follow-up framework for recapturing cases that walked out of the operatory
- How to eliminate on-stage vs. off-stage behavior leaks that cost your practice acceptance
Earn 2 CE Credits, Free Drinks and Food Provided
- What: The Case Acceptance Playbook — A 2-CE Dinner with Matt Brown
- When: Friday, May 15, 2026
- Schedule:
- 5:00–5:45 PM · Networking happy hour on the Fun Deck
- 6:00–8:00 PM · CE program in The Grove
- Where: Live Oak Bank · 1757 Tiburon Dr, Wilmington, NC 28403
- Who it's for: Dentists, practice owners, and treatment coordinators in the Wilmington and eastern NC area
- Cost: Free — food, drinks, and 2 CE credits are on us
- Capacity: Limited. RSVP required.
- Plus-ones: Know a colleague who'd benefit? Forward this invite
