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Head of Marketing
We're hiring a Head of Marketing to lead our marketing strategy and team. You'll own everything from unconventional campaigns and social media to our website and events—all while obsessing over the data that proves what works. You'll manage our small but talented marketing team, turning bold creative ideas into measurable growth. If you can balance being a creative visionary with being a metrics-driven operator, this role is for you.
Job description
We're looking for a Head of Marketing who gets it. Someone who understands that the best marketing doesn't feel like marketing. You'll be the architect of campaigns that people actually want to talk about, the strategist behind our next viral moment, and the data wizard who knows exactly why it worked.
This isn't a role for someone who wants to run the playbook. This is for someone who wants to rewrite it.
Job responsibilities
What You'll Do
Lead Unconventional Campaigns
- Dream up and execute marketing campaigns that make people stop scrolling
- Push boundaries while staying authentic to our brand
- Turn crazy ideas into measurable results
- Own our brand voice and make sure it's heard everywhere
Master Social & Digital
- Build and execute social media strategies that drive real engagement, not just vanity metrics
- Run performance marketing campaigns across paid social, search, and emerging platforms
- Own our public website—strategy, content, conversion optimization, and user experience
- Create content strategies that resonate with our audience and reflect our personality
- Stay ahead of trends and platform changes (and know which ones actually matter)
Own Events & Experiences
- Design and execute events that people remember long after they're over
- Think beyond booths and swag—create experiences that embody our brand
- Build community through IRL moments
Live in the Data
- Establish KPIs and track them obsessively
- Turn data insights into actionable strategies
- Build dashboards and reporting systems that tell the real story
- Run experiments, measure results, and optimize relentlessly
- Understand attribution and prove marketing's impact on revenue
Build & Lead
- Manage and empower our small but very talented marketing team
- Foster a culture of creativity, experimentation, and accountability
- Collaborate across product, sales, and customer success
- Manage agency partners and external vendors
- Own the marketing budget and allocate resources strategically
Job requirements
What We're Looking For
Must-Haves
- 7+ years of marketing experience, with at least 3 years in a leadership role
- Proven track record of creating unconventional campaigns that delivered results
- Deep expertise in social media marketing, content strategy, and community building
- Strong performance marketing background (paid social, search, programmatic)
- Data-driven mindset with experience using analytics tools (Google Analytics, Mixpanel, Amplitude, or similar)
- Experience planning and executing events and experiential marketing
- Excellent storytelling and communication skills
- Startup or high-growth company experience preferred
Your Superpowers
- You think "what if?" before "we can't"
- You can switch between creative visionary and analytical strategist seamlessly
- You know when to zig while everyone else zags
- You're comfortable with ambiguity and love moving fast
- You understand meme culture, internet trends, and what actually resonates with people
- You measure everything but don't let numbers kill creativity
- You're scrappy and resourceful—big budget energy with any budget
Bonus Points
- Experience with B2B marketing
- You've built a brand presence from the ground up
- You have a portfolio of campaigns that made people say "wow"
- You're active on social media and understand platforms from a creator perspective
- Experience with marketing automation and CRM tools
Why Archy?
- Work on campaigns that people actually care about
- Freedom to experiment and take creative risks
- Data and tools to prove what works (and permission to kill what doesn't)
- Team that values bold ideas over safe bets
- Opportunity to define the marketing playbook for a growing company
What We Offer
- Competitive salary and equity
- Health, dental, and vision insurance
- Flexible PTO policy
- Remote-friendly culture